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UX Design, WordPress Development and Brand Refinement

Xapsys

Xapsys create simple to use process and customer management software that they’re confident helps their customers, but were struggling to covey the unique nature of it to prospective users.

Visit: www.xapsys.co.uk

The challenge:
Alloneword conducted a series of workshops to get to the root benefits and USPs of Xapsys, working with them to strategise their content, consider their brand, and redesign their existing site into a more uniform and unique user experience. With subtle animations and illustrations, and critical thinking on content structure and planning, the new site helps to generate quality leads and educate new potential customers.

What we did:

  • Brand refinement
  • UX design
  • Development and coding
  • WordPress
  • Workshops / Training
Animation + Creative Direction

Positioning Xapsys as Being in the Business of Happiness

Xapsys’ offering is customer, workflow and management tools, which on the suface of things could be percieved as simple utility, or nothing to get that excited about. We knew however this wasn’t true, and smoother processes and engagement witin a company leads to happier employees and customers. Effectively Xapsys sell happiness, and we wanted to present them in that way.

Creating a series of manipulated vector illustrations, we crafted animations and fun customer stories to help sell the why, rather than just the how.

Storytelling

Presenting the Unexpected

Start a project like this

“This is a testimonial from the client about how impressed they were and how it helped their business.”

Citation name, job title at Company Name
UX Design + WordPress Development

An Engaging First Interaction With Customers

Once the brand and creative direction had been explored and rationalised, we moved our focus over to the website itself, with a view of segmenting content both for customers, but also SEO and internal uses.

Using our system of flexible content sections, we designed and developed the new Xapsys website into WordPress and helped relaunch the new look brand successfully and within our deadline.

“Being a technology company themselves, Xapsys were really engaging to work with and I loved working with the team on new and fresh ideas to help them standout from a lot of the identical tech websites these days. A really fun project and we appreciated the creative freedom they gave us.”

Jon Dodd, Design Partner at Alloneword

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External credits and collaborators:

Original character illustration shapes: Drawkit

Looking to achieve something similar to Xapsys?

For all enquiries you can reach us on hello@alloneword.xyz or by calling 0116 431 3667

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Alloneword Studio,
25 Larch Grove,
Leicester,
LE3 3FG


0116 431 3667
hello@alloneword.xyz
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Alloneword is the trading name of Jon and Erica Dodd. Content © 2023 Alloneword. All rights reserved.

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