Xapsys create simple to use process and customer management software that they’re confident helps their customers, but were struggling to covey the unique nature of it to prospective users.
Alloneword conducted a series of workshops to get to the root benefits and USPs of Xapsys, working with them to strategise their content, consider their brand, and redesign their existing site into a more uniform and unique user experience. With subtle animations and illustrations, and critical thinking on content structure and planning, the new site helps to generate quality leads and educate new potential customers.
What we did:
Positioning Xapsys as Being in the Business of Happiness
Xapsys’ offering is customer, workflow and management tools, which on the surface of things could be perceived as simple utility, or nothing to get that excited about. We knew however this wasn’t true, and smoother processes and engagement within a company leads to happier employees and customers. Effectively Xapsys sell happiness, and we wanted to present them in that way.
Creating a series of manipulated vector illustrations, we crafted animations and fun customer stories to help sell the why, rather than just the how.
Presenting the Unexpected
An Engaging First Interaction With Customers
Once the brand and creative direction had been explored and rationalised, we moved our focus over to the website itself, with a view of segmenting content both for customers, but also SEO and internal uses.
Using our system of flexible content sections, we designed and developed the new Xapsys website into WordPress and helped relaunch the new look brand successfully and within our deadline.
“Being a technology company themselves, Xapsys were really engaging to work with and I loved working with the team on new and fresh ideas to help them standout from a lot of the identical tech websites these days. A really fun project and we appreciated the creative freedom they gave us.”
Jon Dodd, Design Partner at Alloneword
External credits and collaborators:
Original character illustration shapes: Drawkit