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UX Design and Shopify Development

St. Martins Coffee Roasters

Having frequented the highly popular and well known St. Martins Coffee Shop for a number of years, we were thrilled when they got in touch to help build a completely unique coffee subscription page.

Visit: www.stmartinscoffee.shop

Overview:
Bringing the personality of the brand out was key for St. Martins, to help connect with their customers and keep potential buyers engaged along the purchase journey. Alloneword helped to define and scope the user experience during meetings, and assist in creative ways to guide customers to a custom subscription.

Services:

  • UX design
  • Development and coding
  • Shopify
UX Design + Development

Getting to Know Customers

After configuring the key elements of the subscription, which included using Shopify variants for coffee type, size, and different styles, Alloneword collaborated with St. Martins to refine the concept of a ‘roasters choice’ into a user-friendly interface. The first step was to ask customers about their level of coffee knowledge, followed by a series of slightly abstract questions that helped the roaster pick the right coffee.

All of these questions were built into the Shopify settings, which gave St. Martins complete control over what questions they asked. This ensured that the page remained as fresh as their coffee. Moreover, the difficulty of each question could be set, ensuring that novice coffee drinkers were asked easier questions while more seasoned coffee drinkers were presented with more in-depth ones.

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“From our first interaction, Jon was knowledgeable, understanding, patient and above all, super helpful in providing tons of solutions on how to take bring our concepts to reality.  Alloneword were a dream to work with from start to finish, and we’ve since gone on to recommend them to our entire business network. We wouldn’t want to work with anyone else on upcoming web projects.”

Oliver Ryan, Director at St. Martins Coffee Roasters

“We use to visit the coffee shop once a week when Rufus was born to meet daddy for lunch, so working with St Martin’s brings back lots of happy memories.”

Erica Dodd, Operations Partner at Alloneword

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External credits and collaborators:

Photography: St. Martins Coffee Roasters

Looking to achieve something similar to St. Martins Coffee Roasters?

For all enquiries you can reach us on hello@alloneword.xyz or by calling 0116 431 3667

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Alloneword Studio,
25 Larch Grove,
Leicester,
LE3 3FG


0116 431 3667
hello@alloneword.xyz
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Alloneword is the trading name of Jon and Erica Dodd. Content © 2023 Alloneword. All rights reserved.

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