Oliver Rayns Estate Agents
Having worked with Alloneword for their marketing, advertising and print design since their inception, for their new site they were clear that Alloneword would be the best fit.
Visit: www.oliverrayns.com
Overview:
Having an already keen insight into the brand and business operations, more time could be allocated to interaction design and methods to engage with users, ultimately to generate leads.
The new site features interactive tools to show image processing, drone footage and an integration with their property listing software to showcase their latest offerings. It also fed into a brand refresh with new typography and visual flourishes which was rolled out into marketing collateral early 2023.
Services:
A Website Customers Lean Into
Brand experience has been key from day one for Oliver Rayns Estate Agents, and therefore the new website would need to sell the brand far more than the individual properties.
Helping to strategise that the website would be more useful to drive lead generation for potential sellers (as potential buyers are far more likely to discover them through RightMove or other), a thoughtful and immersive experience was designed and developed, helping to highlight the engaging and personable nature of their services.
Showcasing all the different media they produce, plus our own interactive elements, the website assists with lead generation and positioning of the brand perfectly.
Curiously Creative Campaign Concepts
Part of our work with Oliver Rayns Estate Agents since day one has been to help conceptualise, refine, and artwork advertising campaigns for use in print, digital and social media. We’re proud to have helped launch numerous campaigns over the years, bringing our skills in concepts, copywriting and artwork design to the table to help give them the edge on the competition.
“Oliver Rayns was our very first client as we set up shop same time as them. As such its our longest working relationship and we’re so pleased to have had this much involvement with their marketing and design. Now with the two new websites we designed and mange we feel really proud to have this spread of work for them.”
Jon Dodd, Design Partner at Alloneword
External credits and collaborators:
Top video: Rendah Films
Property photography: Oliver Rayns Estate Agents