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Branding and Print Design

The Heron Pond

Nestled on the edge of the sought after West Leicestershire village of Barlestone, The Heron Pond is a niche collection of eight exquisitely finished, new homes. As part of our on-going with with Oliver Rayns Estate Agents we were asked to help name, brand and produce marketing material, all that reflects the exquisite nature of the homes themselves.

Overview:
Starting with presenting a list of name concepts from the initial information provided about the location and history of the development, we then moved onto the identity work, integrating a sense of nature and calm to the overall tone, before moving onto the printed collateral, producing a luxurious and glossy magazine feeling brochure, plus large hoarding boards for the entrance of the development.

Services:

  • Namimg + Identity
  • Creative direction
  • Print design
Naming + Identity

Building an Identity People Feel at Home With

Once the name was decided, for the logo itself, the developer wanted to include a motif of a heron if possible, but given its awkward shape, we quickly realised we’d need to integrate it rather than simply put it above or below.

Drawing a simplified icon and airing that with a humanist font helps connect the legs and rushes to the letterform without losing legibility. Pairing this with calming water blues and a sand gold, solidifies the aesthetic.

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“This is a testimonial from the client about how impressed they were and how it helped their business.”

Jasmin Ruparelia, Associate Director at Oliver Rayns
Brochure Design

Bringing the Countryside to Print

Working closely with their Associate Director, the new aesthetic and identity was applied to a brochure design to introduce prospective buyers to the development and surrounding area. Taking the themes of the brand, and applying it in a muted and minimal way helped to further communicate the calming and simple aspect of being in a rural setting.

The end result is a beautiful and tasteful brochure which helps lead on the front foot for all new prospects.

“Being able to say that I’ve named a housing development is something very cool, but the end logo result and how that translated to the print collateral and signage is really something we’re proud of at Alloneword.”

Jon Dodd, Design Partner at Alloneword

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Looking to achieve something similar to The Heron Pond?

For all enquiries you can reach us on hello@alloneword.xyz or by calling 0116 431 3667

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Alloneword Studio,
25 Larch Grove,
Leicester,
LE3 3FG


0116 431 3667
hello@alloneword.xyz
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Alloneword is the trading name of Jon and Erica Dodd. Content © 2023 Alloneword. All rights reserved.

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