The Heron Pond
Nestled on the edge of the sought after West Leicestershire village of Barlestone, The Heron Pond is a niche collection of eight exquisitely finished, new homes. As part of our on-going work with Oliver Rayns Estate Agents we were asked to help name, brand and produce marketing material, all reflecting the exquisite nature of the homes themselves.
Starting with presenting a list of name concepts from the initial information provided about the location and history of the development, we then moved onto the identity work, integrating a sense of nature and calm to the overall tone, before moving onto the printed collateral, producing a brochure that is luxurious and had a glossy magazine feel, plus large hoarding boards for the entrance of the development.
Building an Identity People Feel at Home With
Once the name was decided, for the logo itself, the developer wanted to include a motif of a heron if possible, but given its awkward shape, we quickly realised we’d need to integrate it rather than simply put it above or below.
Drawing a simplified icon and airing that with a humanist font helps connect the legs and rushes to the letterform without losing legibility. Pairing this with calming water blues and a sand gold, solidifies the aesthetic.
Bringing the Countryside to Print
Working closely with their Associate Director, the new aesthetic and identity was applied to a brochure design. We introduced prospective buyers to the development and surrounding area. Taking the themes of the brand, and applying it in a muted and minimal way helped to further communicate the calming and simple aspect of being in a rural setting.
The end result is a beautiful and tasteful brochure which helps lead on the front foot for all new prospects.
“Being able to say that I’ve named a housing development is something very cool, but the end logo result and how that translated to the print collateral and signage is really something we’re proud of at Alloneword.”
Jon Dodd, Design Partner at Alloneword