Designed to create a life long love of books as well as help aid speech, language, literacy and communication skills, Story Imagin-ory wanted to launch with a bang, and enlisted Alloneword to assist with all things brand, print and web.
Story Imagin-ory wanted a new brand which was approachable, friendly and appealing to parents of 0-5 year olds. Teaming up with an illustrator on brand collateral, elements of a newly created illustration were pulled into the logo mark, along with some playful touches and a combination of a chunky fun font, with a more authoritative and learning centric one.
Designed and developed into Shopify, the website showcases transaction-able workshops in a fun and playful way, and with a sub 3 second load time and 6% bounce rate within its first week of launch, the website has transformed their business operations and continues to perform well.
A Brand With Personality
It’s obvious to say, but with a business as distinctive and personable as Story Imagin-ory, getting the brand absolutely on point was going to be key for the success of the print design and how we rolled out that style to the website.
Working closely with CEO Freya on concepts and her influences, we created a beautifully simple logo which feels engaging, established, and most of all, fun!
Bringing Story Imagin-ory to Life
Telling a Story Through a Website
Creating the new website from the ground up allowed us to fully explore fun interactions, calls to action and animation within Shopify’s programming code, adding intrigue and interest on every turn. The website was then developed further into a scalable mutli-use theme which has since been rolled out for many franchises in the Midlands as the Story Imagin-ory business grows and spreads its reach.
“Not only do we love the work we’ve done with the Story Imagin-ory brand and website, we genuinely love what they do and have taken all of our three kids along to sessions over the years.”
Erica Dodd, Operations Partner at Alloneword
External credits and collaborators:
Character illustrations: Andrew James