Working their way up to one of the UK’s leading student accommodation brands, Project Student asked Alloneword to breathe life into a new website, print collateral and brand refresh.
With careful consideration on aesthetic, tone and relevance to a younger student market, we worked to define new brand principles and a strategy for conversion to help students drill down into their perfect dwelling.
Integrating the site with StuRents allows the Project Student team to easily keep the website up to date with little admin time, and have the ability to showcase properties and cities in all their glory.
A Digital Student Destination
Project Student are making waves in the UK for Purpose Built Student Accommodation (PBSA) and as such needed a new website which connected with students to show them how much their student experience is important to Project Student.
Allowing us to spread our creative reach wide, with abstract layouts and influencing a further iteration of the brand, we created a seamless experience of city to residence to room type to booking, all within one simple to use website. The end result is an intuitive and easy to manage system which showcases what Project Student have to offer to the fullest.
A Simple Way to Find Accommodation
Working to use as much of our WordPress know-how as possible, and being given free reign creatively by the Project Student team, we utilised our system of flexible content sections to allow for students to browse by city. But to also quickly see which residence is right for them, and ultimately booking a room right through the website itself.
“To be involved in the marketing design and charged with the website rebuild for such an exciting and fresh brand is an absolute pleasure. The website in particular was a real joy to push the boundaries for a younger audience, and MD Oliver really allowed us to creatively explore ideas fully.”
Jon Dodd, Design Partner at Alloneword
External credits and collaborators:
Top video: Rendah Films
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