Geo Journey was the very first client to ever come onboard at Alloneword, and after the success of their initial simple website we created, they wanted to take their current site and completely reimagine from the ground up, with UX insight and development into the unique purchase journey of their subscription based products.
Alloneword utilised a variety of technical hooks, integrations and bespoke custom development to create a custom Shopify store which perfectly wraps around their brand and product offerings, with special consideration for interaction and animation design, ensuring the fun nature of their products shines through.
Creating Fun and Intrigue Every Step of the Purchase Journey
Right from the kick-off meeting, the brief from Geo Journey was to show the fun and engaging nature of the products at every stage. This also needed to balance harmoniously with clearly explaining the different product options for both one-time payments and subscription, and for add-ons and other offerings.
Taking staple brand elements, we fully explored the capabilities of animations with web code, ensuring we sensitively introduce them as to not overwhelm the user, but help them to lean into the brand.
A Tactile Experience from Start to Finish
With the modern web allowing us access to a host of animations and interaction hooks with code, Alloneword were able to spread the creative net wide in order to have subtle interactions and animations throughout the Geo Journey website.
From playful passport stamps that follow you down the page, to call to action blocks with personality, we created the site that feels so much more than a static e-commerce website, and more connected to the brand than any previous iteration of the site.
“Geo Journey are a truly special client to us, they’ve been with us from the start and we continue to love working with them and we love their product!”
Erica Dodd, Operations Partner at Alloneword
External credits and collaborators:
Photography: Geo Journey
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