Franklin & Sons
A beverage as established as Franklin & Sons deserves a website to match, and as part of our on-going work with parent company Global Brands, we were asked to create their new website.
Working collaboratively with the Global Brands in-house creative team, the new Franklin & Sons website was required to act as much as a B2B hub as well as a destination for customers to learn more. With that in mind, we carefully considered from a content point of view to help present the brand as more of a destination and resource, with recipes, articles and industry insight. Using our system of flexible content sections and advanced custom fields within WordPress, Alloneword lead the project to refine the UX and customer journeys, digitally map a system for online purchases without making the site itself an e-commerce platform, and develop the website.
Driving Sales With a Unique Cart
One of the main requirements of the brief was the current website couldn’t handle sales or orders, and that given the traffic to the site, this should be a priority of the new site. The challenge within this however was that Global Brands main e-commerce website (called The Good Time In) is heavily integrated into their order processing and fulfilment, and therefore would need to sync to that.
Rather than a length and complex integration task, Alloneword helped to define a set of features so the Franklin & Sons team can add ‘products’ to the website and assign the corresponding product within The Good Time In. Customers then adding to the cart are simply storing this data as a cookie as part of their browser session, and it is only when they proceed to checkout that they actually go to The Good Time In, meaning that all orders are processed in the same place.
The Flavour Chain
Working in partnership with McArrowsmith Consulting, we designed a brand new user flow to take users through a series of questions for find their perfect mixers and drinks combinations. Using the Franklin & Sons flavour chain diagram, we strategised how to implement that into a working admin area so that they can upload and change the flavour chain when needed.
“We’re really proud to have the trust of such a large household brand as Franklin & Sons, especially having drank their drinks myself for years. Laura and the Global Brands team are a pleasure to work with and we’re looking forward to helping to define and code new features going forward.”
Jon Dodd, Design Partner at Alloneword
External credits and collaborators:
Top banner video: Franklin & Sons
Visual look / feel and website mockups: Clay Creative
Drinks Collective backend development: McArrowsmith Consulting
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