Colapz create clever space saving products for camping and travelling, and came to Alloneword with the aim of refining the brand aesthetic, building new UK and US websites, and to engage more with customers with some creative campaign concepts.
Working closely with the company owners, we first worked to unify the brand and produce in-depth brand guidelines, expanding out the existing logo into typography rules, colour palettes and visual flourishes. We also produced a campaign concept and strapline around the concept of the great outdoors gaining a bit more space, producing marketing material and exhibition stand graphics, before finally moving onto the websites, migrating existing customer data into Shopify and styling the sites using a Shopify theme and fresh new brand.
What we did:
The Great Outdoors Just Gained a Bit More Space
Given the unique nature of the products, and the fact that their key USP isn’t instantly clear when they’re assembled, Colapz wanted to produce an exhibition stand and collateral that would really help sell this message right from the get-go.
Building in the new brand aesthetic, and marrying that to the stand design, we introduced the tag line ‘The Great Outdoors Just Gained a Bit More Space’ to cleverly represent the brand and products.
Website Migration and Theme Adaptation
Moving to the web side of things, we utilised our in-depth knowledge of Shopify to migrate their customer and order data over from their old WooCommerce website, and styled using a Shopify theme. We worked closely with Colapz on content and copy, and helped to instil the core brand values on the site using the new aesthetic.
The end result is an engaging and transactional website which connects to the rest of the brand seamlessly.
“I’m a fan of the outdoors and camping, so was really pleased to work on a brand like Colapz, especially with the humour and fun we introduced to the new aesthetic.”
Jon Dodd, Design Partner at Alloneword
External credits and collaborators:
Lifestyle photography: Colapz
Shopify theme: Archetype Themes