A user experience, creative direction and digital strategy practice

Freelance web designer in Leicester

With over eight years industry experience, Jon Dodd has worked with a range of clients, from government bodies to luxury brands, in the UK, United States and Australia, to create user-centred, accessible and end-to-end web experiences.

Formerly Creative Director at the award winning digital studio Un.titled, Jon Dodd has a passion for making digital systems that work for organisations and users alike. With a spread of experience, he’s worked as the UX Lead for a government software company and designer for music and sports magazines, as well as agencies and studios.

Why Alloneword? Since starting gainful employment (and therefore having to be referred to as something more professional than ‘Doddie’) people have tended to enjoy the phonetics of ‘Jon’ and ‘Dodd’ smushed together, hence Jon Dodd is Alloneword.

Get in touch

From his time in the industry, Jon Dodd has creatively led a variety of projects with some of the following brands...

Graphic design in Leicester

Selected work

Shopify design in Leicester

An approachable minimal aesthetic is employed for children's clothing brand Katie-Ella, letting the vibrant colours and finish of the clothes sing for themselves. Typography is carefully considered and weighted to assist the brand in showing its personal and informal tone. Fully responsive and designed mobile first, 60% of traffic is from mobile alone, and it gives users a seamless purchasing experience regardless of device.

Wordpress design in Leicester
Galvanizers Association

A comprehensive discovery stage was put in place for the redesign of the new Galvanizers Association website. With a range of content to serve up to users, GA wanted to have a versatile platform to do that. By first conducting a content strategy workshop and information architecture, we assisted in guiding GA to exactly what their users would need. Work undertaken whilst Creative Director at Un.titled.

Leicester Frontend Development
John Smedley

Front-end development and interaction design was undertaken for the new John Smedley site. Jon Dodd worked with the digital designer building the front end for the iconic John Smedley brand. With a focus of smoothing the UX and bringing subtle interactions into play, the new site is cutting edge but without losing traditional craftmanship, just like the clothes themselves. Work undertaken whilst UI Designer at Un.titled.

“I was quite scared at the prospect of having my own shop, but I was walked through Shopify and was selling online in no time at all. Alloneword completely got my brand and the look and feel I wanted to go for. Really chuffed with the end result!”

Kathryn Goddard, Katie-Ella.co.uk


Alloneword offers a range of design and development services within digital, print and branding. Prices available on request.

User Experience Design

Working independently or within an existing team, assisting in user scenarios, data analysis, project goals and conversion rates.

Creative Direction and Visual Design

From brand identity to high fidelity website mockups, a range of visual design services is readily available.

Digital Consultancy

If you’re struggling to solve a problem, or can’t even identify where you’re going wrong, work with Alloneword on your digital strategy.

Accessibility Auditing

Morally and financially it makes no sense to exclude customers. Conduct an audit to see if you’re failing.

Content Strategy

Design without content is decoration. Start with the basics; tone of voice, consistency and architecture.

Frontend Development

From Wordpress to Shopify, best practice and lean development can be offered for your web projects.

Get in touch

You can reach Jon on hello@alloneword.xyz or 07975 684 134